Ir. Dr. Koay is a highly accomplished professional serving as the Academic Head of ViTrox Academy and ViTrox College, where he played a key role in establishing a new college and developing accredited programs. With the prestigious title of TRIZ International Expert and Consultant, he leads transformative initiatives at ViTrox's Center of Excellence, demonstrating expertise in Part-ID standardization and overseeing design processes, procurement, risk analysis, and cost reduction efforts. Beyond his academic role, Ir. Dr. Koay is a Visiting Assistant Professor at UTAR and a recognized Professional Engineer, contributing significantly to research in various fields, including Bionic mechanism development, TRIZ-based problem-solving, Green technology, and Integrated Product Development. His influence extends to mentoring students, leading grants, and contributing to academic publications, showcasing his diverse expertise and commitment to excellence.